The only section every visitor sees. It claims; the sections below prove. Job: earn the scroll or the click.
HeroTwo-Column · with Offer BlockAggressive layout — the right column earns its space with a real offer. Use when you have something to sell hard and proof or an offer heavy enough to carry half the hero.
Senior-only · Now taking 2 new clients
Get found. Get clicked. Get paid.
A senior-only SEO & web crew that wins the searches your buyers make and turns the traffic into real customers.
HeroCentered · Fancy PantsClean, broad-keyword hero. Names every avatar out loud in the heading, collapses proof to one line to buy vertical room for a mini-offer. Use when the search drags in several kinds of buyer.
SEO & Web Design Agency
Rankings that show up in your revenue.
Senior-only team | SEO + web in one house | No lock-in | ★ Trusted by 16+ businesses
Free: a senior-led growth plan for your site — no strings
Proof lives here. The hero claims it, these sections make it believed. Emphasize the trust signals that hit your customer's biggest concern hardest.
TrustClient Logo BarLow-cost credibility strip. Borrowed authority — "people you may know trust them." Best directly under the hero to reinforce the claim before the visitor scrolls into the argument.
TrustReview Cards · rating clusterReal reviews rendered as recognizable screenshots. The strongest proof should back the customer's biggest fear. Numbers beat adjectives — always show a rating.
★★★★★
"They treated our growth like their own business. We finally understand what we're paying for."
R
Rita M.Owner · Home Services
★★★★★
"Rankings up, leads up, and one senior person who actually answers the phone."
D
David K.Founder · E-commerce
★★★★★
"Switched from a big agency. Night and day. No juniors, no fluff, real results."
S
Sana T.Marketing Lead
Placeholder reviews — replace with real ones before launch (per your Hard Rules: never invent facts).
TrustResults · Stat StripHard numbers, scannable in a second. The counters animate on scroll to draw the eye — which is exactly why the figures must be real.
0
active clients right now
0
organic traffic growth*
0
more qualified leads*
TrustTestimonials · 3-up cardsMultiple voices, each proving a different differentiating factor. Reinforce — don't repeat. One quote for results, one for the senior team, one for the switch.
In their words
Clients who'd recommend us without hesitating.
"The leads are real, and I finally get what I'm paying for."
— Client name, Company
"A senior on every call. No junior guesswork, ever."
— Client name, Company
"Best decision we made after firing our last agency."
— Client name, Company
TrustSingle Pull QuoteOne high-impact testimonial given the whole stage. Use your strongest quote at a moment of peak doubt — right before a CTA.
"They made us impossible to scroll past — and the phone hasn't stopped since."
— Client Name, Title, Company · placeholder
03
Services & Offerings
What you do, framed around what the customer came for. Every element earns its place or it's cut.
ServicesThree-Card GridThe workhorse. Three offerings, each with a scannable capability list. Order by what matters most to your primary avatar, not alphabetically.
What we do
Three ways we make you win.
01
SEO that bites
Technical, local and content SEO built to win the searches your buyers actually type.
Technical SEO
Local & GBP
Content
Authority
02
Websites that fly
Fast, conversion-first builds on an SEO foundation — design and rankings aligned.
Web design
Core Web Vitals
WordPress
Custom
03
Growth that sticks
Traffic that bounces is a leak. We turn visits into inquiries into revenue.
CRO
Landing pages
Analytics
Reporting
ServicesAlternating Feature Rows · zig-zagOne service per row, image and copy trading sides. Room to explain a differentiating factor and prove it, rather than just list it. Use when a service needs convincing, not just naming.
[ screenshot / visual ]
SEO
We win the searches that turn into sales.
Not vanity keywords — the ones your buyers actually type when they're ready. We find them, build for them, and rank.
Technical foundation & site health
Local & Google Business Profile
Content that ranks and converts
[ screenshot / visual ]
Web
Sites that load fast and close visitors.
Built on an SEO foundation so design and rankings pull the same direction — never against each other.
Conversion-first design
Core Web Vitals & speed
WordPress & custom builds
ServicesBig Hover ListEditorial, confident, space-efficient. Reads like a capabilities index. Good high on the page when the visitor already knows they need what you do and just wants scope.
Capabilities
Everything under one senior roof.
(01)
Search Optimization
Technical, local & content SEO.
(02)
Website Design
Fast, conversion-first builds.
(03)
Development
Core Web Vitals, WordPress & custom.
(04)
Conversion
Turning traffic into inquiries.
04
Why Choose Us & Differentiators
Where the hero's claims get proven. The single most important job of a page: communicate why you're the best choice for this specific customer.
Why UsIcon Bullets · 2-column (dark)Pays off the hero bullets a paragraph at a time. The hero claims in six words; this convinces. Order by the fear each point kills.
Why the pack hits harder.
🎯
Senior people, every account
The person who plans your strategy runs it. No junior handoff after you sign.
⚙️
SEO + web in one house
We do both, so your site and rankings never work against each other.
📊
Reports humans can read
What moved, what it means, what's next — in plain English.
🤝
No lock-in games
We keep clients by earning it monthly, not with a two-year contract.
Why UsComparison Table · Us vs Typical AgencyReframes the whole category around your differentiators. Powerful for the "burned by their last agency" avatar — it names the industry's problem and puts you on the right side of every row.
The difference
Us vs. the typical agency.
What you get
Animal House
Typical agency
Who runs your account
A senior operator
A rotating junior
SEO & web
Both, in-house
One, other outsourced
Reporting
Plain-English, monthly
40-page vanity PDF
Contract
No long lock-in
12–24 month handcuffs
Why UsDifferentiating Factor · single proof blockGive one hard-to-believe claim the whole stage and prove it. A DF is a sales point that needs convincing — this is where you do the convincing with evidence, not adjectives.
Pages that rank AND convert
Our edge
Most shops pick SEO or web. We engineer both.
01
One system, not two vendorsRankings and conversion designed together from the first wireframe — so they never fight.
02
Every element earns its placeIf a section doesn't rank or convert, it's cut. No fluff, no filler.
03
Senior strategy, start to finishThe thinking comes from operators who've done it — not a template and a junior.
Why UsOption W4 · Reasons, Ranked (big hover list)Editorial and confident — your differentiators as a ranked index, each with a one-line receipt. Use when the visitor already half-believes you and you want the reasons scannable in five seconds, not argued in paragraphs.
Why us
Four reasons this works.
(01)
Senior-only, every account
The person who plans your strategy runs it — no junior handoff.
(02)
SEO + web, one house
Rankings and site built together, so they never fight.
(03)
Reports humans read
What moved, what it means, what's next — in plain English.
(04)
No lock-in games
We earn the next month instead of contracting it.
Why UsOption W5 · Promises We Can Be Held To (guarantee cards)Reframes "why us" as commitments with consequences instead of self-praise. Strongest for the burned-by-an-agency avatar — every card is a checkable promise, not an adjective. Pairs well with a no-lock-in offer.
Held accountable
Promises we can be held to.
P1
A senior answers your call
Not a coordinator, not a junior. If the person running your account can't explain a decision, we've broken this promise.
P2
You own everything
Site, content, accounts, data — all in your name from day one. Leaving us costs you nothing but the goodbye.
P3
Plain-English monthly report
One page: what moved, what it means, what's next. If you need a dictionary, send it back.
Why UsOption W6 · Founder's Note (prose letter)A short first-person letter instead of a grid — the highest-trust format when the founder IS the differentiator. Reads human in a sea of agency templates; also strong topical copy for search and AI. Keep it under 150 words and sign it.
Why we built Animal House
I kept watching the same movie: a business signs with a big agency, gets a great salesperson, then spends a year emailing a rotating cast of juniors while the report gets longer and the results don't. So we built the opposite — a small, senior-only crew where the person who pitches the plan is the one who runs it, where SEO and the website are engineered together, and where a fact that can't be supported doesn't go on the page.
If that sounds like what you were hoping the last agency would be — that's the point.
— Jan, founder, Animal House Marketing
05
Process
Makes the engagement legible. Reduces friction by answering "what am I actually buying" before the visitor has to ask.
ProcessFour-Step CardsCompact, horizontal, scannable. Best when the process is simple and you want it to feel effortless.
How it works
From stuck to growing.
1
Audit
We dig into your site, rankings and rivals, then map the fastest route to traffic.
2
Build
Fix what's broken, sharpen the site, wire up tracking.
3
Grow
Content, authority and CRO compounding month over month.
4
Refine
Clear monthly reporting and a real senior operator.
ProcessVertical TimelineMore room per step to build confidence. Use when the process itself is a selling point and each stage reassures a nervous buyer.
The engagement
What working together looks like.
1
Free growth plan
Before you pay anything, we audit your site and rankings and show you exactly what's on the table.
2
Foundation & fixes
We fix what's broken, sharpen the site, and set up tracking so every result is measurable from day one.
3
Compounding growth
Content, authority and CRO working together, month over month, with a senior operator steering.
4
Report & refine
Plain-English monthly reporting and a running plan — you always know what moved and why.
06
Offer & CTA
Craft CTAs around readiness. An offer lowers the cost of the first step; the size of the purchase decides whether you lead with one.
OfferBig Offer BlockA whole panel selling one offer — headline, the thing, and its own CTA. Use when the offer needs explaining and is strong enough to carry a section on its own.
Free · no strings
Your free growth plan.
A senior-led audit of your site and rankings, showing exactly what's holding you back and what we'd do first — whether or not you hire us.
$0
Normally a paid engagement. Free for a limited number of new clients.
CTAMid-Page CTA BandA conversion catch mid-scroll for the visitor already convinced. Never make them hunt for the next step — offer it the moment they're ready.
Top of page converts; bottom of page ranks. This is where you answer every remaining question and give Google and AI every reason to pick you.
SEOFAQ · accordionKills objections and feeds bottom-of-page SEO at once. Each question is a real search; each answer earns topical coverage. Built on native <details> — zero JS, can't break.
Questions
Answers before you have to ask.
How long until I see SEO results?
Most clients see meaningful movement within 3–6 months, with compounding gains after that. Timelines depend on your starting point, competition, and how fast we can ship fixes — we'll give you an honest estimate in your free growth plan.
Do you do SEO and web design, or just one?
Both, in-house. That's the point — most agencies do one and outsource the other, which is why sites and rankings so often work against each other. We build them as one system.
Will I work with a senior person or a junior?
A senior operator, every account, every month. The person who scopes your strategy is the one who runs it. We're small on purpose.
Are there long contracts?
No long lock-in. We keep clients by earning it month to month with fair scope and fair terms.
SEORich Content Block · topical depthComprehensive lower-page prose that satisfies search intent and semantic coverage without touching the conversion journey above. Ask: what would make Google and AI certain we're the best result?
SEO & web design that grows revenue
Animal House Marketing is a senior-only SEO and web design studio helping small and mid-sized businesses turn search visibility into paying customers. We combine technical SEO, local search, content strategy, conversion-focused web design, and ongoing optimization into a single system built around one goal: more qualified customers, not vanity metrics.
Technical & local SEO
We start where the rankings are actually won: site health, crawlability, Core Web Vitals, structured data, and a Google Business Profile built to dominate the local pack. Every fix is prioritized by impact on the searches your buyers make.
Content that ranks and converts
Content isn't published to hit a word count — it's built to satisfy a specific search intent and move the reader toward becoming a customer. Every page targets a clear keyword and a clear avatar.
Conversion-focused web design
Traffic that doesn't convert is a leak. Our sites are fast, accessible, and designed around the visitor's decision — so the rankings you earn actually turn into revenue.
Reporting you can read
Every month you get a plain-English report: what moved, what it means, and what we're doing next. No jargon, no vanity charts, no forty pages nobody opens.
08
Lead Capture
The moment of conversion. Reduce friction before increasing persuasion — ask only for what you need to start the conversation.
LeadContact Form · split panelThe pitch on the left, the form on the right. Keep fields minimal; every extra field costs conversions. Wire to Formspree/Netlify for the live site.
Let's talk
Get a free growth plan.
Tell us where you're stuck. We'll come back with an honest read on what's holding your site back — no canned pitch.
A
Audience / Avatar Split
Let each visitor self-identify and route to a page built only for them. Per your method: every top avatar should instantly think "this is for ME." The strongest version of this sends each industry to its own landing page — so "SEO for law firms" and "SEO for medical practices" each rank for their own keyword and speak to one avatar, not a watered-down average of all of them.
AudienceOption A1 · Industry Card GridCleanest, most scalable. Each card links to a dedicated industry page. Add or remove verticals without touching layout. Best when you have (or will build) a real page per industry — the SEO-strongest setup.
AudienceOption A2 · Interactive "Who we're for" TabsThe high-impact one. Visitor taps their industry and the panel reframes to their pain, their proof, their CTA — without leaving the page. Great when you don't yet have separate pages, or want to prove relevance before the click. Robust JS (just swaps panels).
Built for your world
Pick your industry. Watch it fit.
For medical & healthcare
More patients from the searches happening in your zip code.
We win local search and Google Business Profile, keep it HIPAA-aware, and build the page around getting the appointment booked.
Cases worth having, not just traffic worth reporting.
We target high-intent legal searches, build the authority these competitive markets demand, and design pages that turn a nervous searcher into a signed client.
*Placeholder — drop in real per-industry results once you have them.
AudienceOption A3 · Split Panels ("pick your lane")Bold, visual, high on the page. Fewer, bigger choices — best when you want to funnel to 2–4 flagship verticals rather than list everything. Sacrifices completeness for impact.
AudienceOption A4 · Router Bar + Big ListTwo compact routers. The sentence-dropdown feels personal ("I run a ___ business"); the big list scales to many verticals in little space. Good as a secondary nav or footer-of-hero catch, not a centerpiece.
Divide your core services so a visitor who wants one thing finds it fast. Your three: SEO & AI Search, Paid Advertising, and Web Design & Development (with Conversion/CRO as the connective tissue). Same routing logic as audiences — each service can own its own page and keyword.
ServiceOption B1 · Three Bold Service PanelsFlagship service divider. Three color-blocked panels, each routing to a service page. Confident and scannable — use it as the "what do you need" fork high on the homepage or on a services overview page.
ServiceOption B2 · Interactive Service TabsSame mechanic as the audience tabs, applied to services. Visitor taps a service and sees a tailored deep-dive inline. Best on a page where you want to explain each service without three long scrolling sections.
Go deeper
Pick a service.
SEO & AI Search
Own the searches your buyers make — on Google and in AI answers.
We build the page that genuinely deserves to rank, then make sure Google and AI models are confident it's the best result. Technical, local and content SEO in one system.
ServiceOption B3 · "Which service is right?" ChooserFor the visitor who isn't sure what they need. Each card leads with the situation ("best if…") rather than the service name — matches the buyer to the service by their problem, which is exactly how your method picks by impact, not category.
Not sure where to start?
Match your situation.
Start with SEO & AI
You want steady, compounding growth.
Best if: you want customers finding you for free over time, you're playing a long game, and you want to show up in AI answers too.